Hi-Tech, Software and Platforms
Enabled strategic insights for revenue acceleration & market strategy using Data Engineering & AI/ML
Our Customer, a leading US technology company, provides productivity software, gaming, devices, cloud platform and related services. Customer was looking for fast, reliable, actionable insights to make product related decisions and market launches.
Techzenry partnered with business groups of Customer and understood their segment level business imperatives, revenue, usage data and forecast variances. Following the analysis, Techzenry collaborated with Customer and implemented AI/ML solutions to enable better forecasting:
- Developed scalable BI reports for better forecasting decisions.
- Automated workflows which can be customized via parameters and machine learning for smoother forecasting.
- Created statistical distribution analysis and customer targeting based on business objectives.
- Detailed insights by business segments to provide effective prioritization and tactical action items for field teams.
The solution helped Customer get a holistic view on their customers, helping them understand user spending over time and competitive market insights. The AI/ML models helped increase the forecast accuracy by 30%. The deeper actionable insights helped refine the GTM strategy resulting in revenue uplifts of 15-20% across the segments.