RETAIL & cONSUMER GOODS
Elevated buyer experience through secure, human centric product engineering
Our Customer is a global e-commerce leader that connects millions of buyers and sellers around the world through their online marketplace. Customer was looking to redesign customer buying experience by implementing a modern, design-led, secure and scalable application.
Techzenry partnered with customer to reimagine the buying and listing experience for their users. Through a series of design thinking workshops, Techzenry worked with Customer to implement a modern application with easier checkouts, enhanced functionality along with hyper-personalization.
- Designed user experience bringing intuitive design practices and ensuring accessibility.
- Enabled multiple payment options, better product categorization and automated workflows for enhanced online experience.
- Re-architected legacy applications and reduced technical debt using services-based architecture.
- Enabled recommendations and content based on user preferences and history.
The solution helped improve the buyer and seller experience resulting in increased sales for the Customer. The new application reduced the maintenance cost of the legacy apps by 80%. The hyper-personalization enabled better ads and clicks increasing the ad and related sales revenue by 23%.
Impact delivered:
- 23% increase in revenue
- 80% reduction in Application maintenance cost