FINANCIAL SERVICES

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Our Customer, a mid-sized regional bank was facing challenges in keeping up with the changing banking landscape and meeting customer expectations. The bank had outdated legacy systems that were cumbersome and time-consuming, resulting in slow customer service and inefficient processes. The bank's revenue growth had plateaued, and they were losing customers to more technologically advanced competitors.

Customer partnered with Techzenry and took a phased approach to address these challenges, leveraging AI/analytics and application modernization:

• Customer implemented AI and analytics solutions to gain insights from customer data such as customer inquiries, complaints, and feedback from various channels, including social media, email, and customer service calls. 
• Utilized predictive analytics to identify potential cross-selling and upselling opportunities, enabling their sales and marketing teams to target the right customers with relevant offers.
• Implemented microservices architecture for agility/ scalability and CI/CD pipelines for faster and more frequent updates to their applications while maintaining quality and security. 
• Redesigned their mobile application for better usability and accessibility.

As a result, Customer was able to target right audience with personalized offers which helped them increase their revenue by 16% within a year of implementation. They were also able to roll out new features faster, reducing time-to-market by 40%. Customer also realized 22% cost reduction in IT and application maintenance costs.